【Expand international markets】MGTO releases mini drama series in various languages across Southeast Asia for destination branding
MACAU, August 28 - Macao Government Tourism Office keeps branding the destination in Southeast Asia through innovative initiatives. Tailored for visitor markets in Singapore, Indonesia, Malaysia and Thailand, the Office has commissioned productions of multilingual mini drama series featuring Macao’s scenery filmed at iconic landmarks and vibrant communities. In parallel with the Macao Economic, Trade and Tourism Investment Promotion Seminars held by the SAR Government in Singapore, Indonesia and Malaysia, the drama series are set to elevate Macao’s visibility and allure across Southeast Asia, in turn widening the international visitor markets.
Co-production of bilingual mini drama series with iQIYI
MGTO partners with iQIYI in the filming production of the mini drama series “Cahaya Macao”, which casts the spotlight on Macao as a fascinating destination in six episodes. The story revolves around a fiery superstar and a novice assistant in an array of interesting squabbles over differences in values during their work trip in Macao. Starring Malaysian actor and model Ezaidi Aziz and Indonesian actress and lifestyle-and-travel influencer Sarah Tuffahati, the series is produced in Malay, Indonesian and English languages. Each episode spans about two minutes. The series will debut on 30 August in parallel with featured content on social media and various advertisements in Malaysia, Indonesia and Singapore, leveraging the influence of KOL stars and social networks to radiate a wider promotional impact.
MGTO debuts Indonesian and Thai mini series on TikTok
MGTO presents the Indonesian and Thai mini drama series “Don’t Make A Wish!” and “OFF THE PAGE!” on its official TikTok account in August and September.
Comprising ten episodes, the Indonesian mini drama series “Don’t Make A Wish!” unfolds a story about an Indonesian girl awakening a fairy in Macao. Released on 7 August, the series has engaged over 8 million views and 400,000 interactions cumulatively as of 27 August. To be released in September, the 12-episode Thai series “OFF THE PAGE!” depicts an office worker’s wonderful journey upon an encounter with a so-called prince from a fictional kingdom.
Multilingual series spark travel intent in four Southeast Asian countries
Targeting the visitor markets in Singapore, Indonesia, Malaysia and Thailand, the mini drama series bring together drama narration and destination marketing while meeting the audience’s preference for fast-paced entertainment nowadays. Macao’s unique dimensions are incorporated into the series to evoke travel intent through drama watching, engaging potential visitors from Malaysia, Indonesia, Thailand and Singapore in their own languages.
Drama series filmed at iconic attractions showcase Macao’s cultural glamour and vibrant communities
The three mini drama series are filmed in Macao’s iconic landmarks including the Ruins of St. Paul’s, Rua da Felicidade, Macao Science Center, Taipa Pequena Lookout, Mount Fortress, Largo do Pagode da Barra, Mandarin’s House, A-Ma Cultural Village, Long Chao Kok, Rua do Cunha and Taipa Houses, among other attractions. Local community gems are included as the backdrop of the stories as well, such as the Macao Grand Prix Museum, Calçada da Igreja de S. Lázaro, Adro de São Lázaro (St. Lazarus’ Church Square), Rotunda de Carlos da Maia as well as fresh markets and parks. Muslim travel scenes also take place in the series to portray Macao’s diverse cityscape and vibrant culture.
Carry on marketing approach of “mini drama series + travel experiences”
MGTO has been branding the destination through innovative initiatives in recent years. Last year (2025), MGTO became the first cultural tourism account to debut mini drama series on TikTok, drawing wide attention to the Indonesian and Thai dramas rich in fantasy and romance. The two series garnered over 185 million views and created continuous trending topics about Macao among audiences in Indonesia, Thailand and other regions in Southeast Asia. The Office also collaborated with Alan Chikin Chow, the prominent creator of the most viewed YouTube Shorts in the world, in launching a creative mini drama series last year. Through witty narration, the series presented Macao’s charm to the Generation Z audience worldwide, appealing to young international travelers and gaining over 22 million views globally.
MGTO will continue to foster creative productions on social media and expand the spectrum of languages and promotional angles. The marketing potential of “mini drama series + travel experiences” will be explored in more overseas markets to engage overseas audiences through content and style oriented towards the new generation. Innovative online content and cross-cultural narration will be harnessed to brand Macao as an ideal destination in international markets and boost visitor arrivals.
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
